Making Sense of Why People Do What They Do
Jennifer Pool, Ph.D.
Behaviorist & Author
I explain human behavior in ways people can actually understand.

Welcome to Verbequity
Human behavior follows patterns. Relationships follow patterns. Communication follows patterns. Even the choices people regret most often follow patterns.
Verbequity exists to help people understand the hidden logic behind human behavior, communication, trauma, dating, relationships, and reinvention. By translating complex behavioral dynamics into plain language, readers can better understand themselves, the people around them, and the situations they find themselves navigating.
Explore Topics
- Communication
- Emotional Patterns
- Relationships
- Trauma
- Dating
- Reinvention